1. Know how to motivate yourself
What do you do when giving up isn’t an option? How do you pick yourself up when life throws you a curve-ball? What do you do when nothing is working the way you’d like?
How do you stop yourself from quitting when it feels like everything is going against you? It’s tempting to want to quit or look for an easier option, but successful entrepreneurs don’t quit. Something inside of them won’t allow them to give up on their dream.
Successful female entrepreneurs don’t wait for anyone to pick them up.They pick themselves up and don’t let circumstances or naysayers hold them down.
If you want to build a successful business, then you have to find a way to motivate yourself when things aren’t going as planned. You have to stay positive and keep taking consistent action until your fortune changes.
2. Know how to get the business knowledge you need to succeed
Successful female entrepreneurs know how to get the business knowledge they need. Many women are starting businesses without acquiring the knowledge and skills they need to succeed.
If you’re serious about growing your business, the first thing you need to do is to assess your strengths and weaknesses. Identify the gaps in your knowledge,then create a learning plan to help you bridge the gap.
Successful entrepreneurs know when to invest in themselves. You have to invest if you want your business to grow. As a business owner you need to learn how to use new tools, new marketing methods, sales strategies and more if you want to increase your income.
So if you’re struggling to grow your business, start by asking the following questions:
- Am I investing in my growth?
- Do I know everything I need to know to grow my business?
- Do I have the tools and knowledge that’s required to build a successful business?
- Have I identified my strengths and weaknesses? Do I know which area of business I struggle with?
- What skills do I need to acquire or improve (such as, copywriting, marketing, email marketing, social media marketing etc)?
- Do I have a learning budget?
- Do I have a learning plan or do I often find myself going down a rabbit hole in search of information I don’t need?
If you’re a new business owner or you’d like to learn more about entrepreneurship, check out the following resources:
3. Know how to build an audience and customer base
It’s impossible to build a successful business if no one knows you exist. One of the skills successful female entrepreneurs have is the ability to build a tribe of loyal followers and customers. This is by no means an easy thing to do.
The first step to building an audience is to create a customer avatar. A customer avatar is a representation of your ideal customer or audience. Many business owners make the mistake of trying to reach every one. Everyone isn’t your ideal customer.
When you identify your ideal customer/audience, and you understand their needs, you can tailor your marketing strategy to help you find and connect with them.
So how do you find your audience? You can find and connect with your audience on social media, by joining online groups, networking offline etc. Don’t try to be everywhere at once. Start with 1-2 social media platforms where your target audience hangs out, and start building your audience.
It can be difficult when you’re just starting out. The key is to not get discouraged. The goal is not to build a very large following, instead you want to focus on building a tribe of active and loyal followers.
I am not the most sociable person in the world. I like to keep to myself. I am sure some of you know what I am talking about. However, if you want to be a successful business woman, you have to get outside your comfort zone and do what’s necessary for your business.
Don’t forget to check out some of the big players in your market to see how they are finding and connecting with their audience.